Marin County - 21 November, 2016.
In fact, the People of the Rainbow are the people of the world. Every time you see a real rainbow during a sun shiny rainstorm you are witnessing an optical phenomenon whereby the sun's light refracts through approximately the same number of raindrops as there are humans living on our planet Earth.
We did the math.
In April of 2008, through its acquisition of online advertising technology solutions company DoubleClick, Google became my employer. In the Spring of 2009, I participated in a Google hackathon of sorts and one of the ideas put forth was 'Rainbow" which our new company has inherited, in spirit and general objective if not code. I would later go on to interview new hire candidates for Google Advertising Platforms roles and use a fun, Googley (non-trivial and cool) interview question:
(( How many raindrops are there in a Rainbow? ))
They'd have to think about the problem, know some basics on what a rainbow is, and do the math. This is Rainbow's first raison d'etre: DO THE MATH .
Math (especially this, what? Common Core thing) is a universally misunderstood part of our kids education. Why is Math important? Not because there is some truth when the typical American adult says, "When have I ever used trigonometry in my adult life?" But Math is in fact supremely important. It is the language of building, of engineering, of logic, of physics, of computer science (somewhat) and most importantly is is the lingua franca of the Universe!
Is Math inherently good or evil? Google's unofficial motto and personal ethics check for engineers (wasn't talked about as much by sales folk, natch, but it very much applied) was "Don't Be Evil". Rainbow is a little different. At Rainbow, it's "Do Good."
Magic is very misunderstood. Imagine YOU WERE a young woman, a resident of Salem, MassAchusetts in 1692 and somehow came into possession of an iPhone 7+. That's magic.
Black Magic. And you'd be burned at the stake. Author of Childhood's End, British science fiction writer Arthur C. Clarke formulated three adages that are known as Clarke's three laws, of which the third law is the best known and most widely cited:
1. When a distinguished but elderly scientist states that something is possible, he is almost certainly right. When he states that something is impossible, he is very probably wrong.
2. The only way of discovering the limits of the possible is to venture a little way past them into the impossible.
3. Any sufficiently advanced technology is indistinguishable from magic.
We will look ahead and build technology that seems to be magic to not too long ago.
What is it that separates humans from their animal brothers and sisters? It's not the popular answer that God has given us dominion over the beasts. It's self-reflection and the ability to imagine, to create. Create ideas, create companies, create art, architecture, arches and arks.
Art is in nature, just like the perfect arch created by a few billion water drops create in the sky (with there allies, the clouds and the sun). What is a rainbow, but a perfect piece of art from nature?
We are Art.
Rainbow is an Internet startup that is not mobile first but is in fact deeper than the face: we are 'of mobile'.
We address the needs and wants of a huge number of people (eventually 8+ billion we hope). An algorithm, expressed within a finite amount of space and time, when executed proceeds through a finite number of well-defined successive states, producing output and terminating at a final ending state. We think humans are a huge part of this machine-scale process.
We start, you finish it.
We love data to input. We love your, the Rainbow people's input too.
Our ability to look away from our insides to see others as their insides (not just their outsides!) is the basis for the close connection that people can develop between each other. Friends, families. Lovers.
But at its most noble - love that is most selfless - is the love for strangers or the strange. The poor, broken child in Syria. In Pakistan, or on the streets of our own home towns.
Or love for the Earth, the planet that we know and love and yet take for granted . . . because it has no voice of its own.
Can we rely on our elected politicians and our largest corporation's executives for beneficence?
Remember, love is at the focal point of how we all should interact with each other. Rainbow too.
Light is what shines on everything, it's reveals what is in the dark, and makes The Dark less scary and less potent (a rainbow with out light from the sun, is just a raindrop.)
All of us human beings, have dark and light inside. What makes us different is what we choose to embrace and live under.
There are people that shine. We rainbow aspire to be the lightest and brightness on the inside of the rainbow~ like individual drops in a wondrous Rainbow in the sky. We like the double meaning of everything, starting on the very word itself, light.
We are light.
Math and Magic, Art and Algorithms, Love and Light. How do we (and we hope you) think of Rainbow? A little Google, a little Adobe. A little GeoCities, a little YouTube. A Little Facebook, a little Snapchat.
And a lot of humanity.
This is Rainbow's DNA and we are here to serve humbly, to serve all of humanity~ no matter your origin, your gender, your orientation, your color, your beliefs, your wealth, your education or your abilities. And we serve all life: the flora, the fauna.
And perhaps ~ in longest of views important ~ our silent partner, Earth.
Welcome to #Rainbow.
In warmest sincerity,
Stephen Michael Thommes
Founder & CEO